Large energy companies have historically produced energy, paid to distribute it through the national grid, and sold it on to British homes. In this vertically integrated model, suppliers can boost growth in one way: win more customers to ensure more energy consumed. But the landscape has changed: challenger brands continue to eat into market share and energy efficiency erodes customer use. For the big six, a step-change is inevitable. Mr Ward argues that horizontal growth will become key; either by offering extra services related to the core product or offering a range of different product options.
Telegraph 7th May 2016 read more »