Tubs of Strawberry Breeze-cake, Cherry Gale-cia and other wind-themed ice-creams will feature in a campaign by Ben & Jerry’s to persuade the government to rethink its opposition to onshore windfarms. The renamed flavours will be sold at half price on “windy Wednesdays” to support a pro-renewables push by the Unilever-owned firm, which has a history of campaigning on climate change and environmental issues. The company’s intervention comes amid an industry lobbying effort to convince ministers to scrap obstacles for onshore windfarms. They have largely stopped being built since the Conservatives ended subsidies and introduced planning reforms. Ben & Jerry ‘s drive will feature a tour of the UK, including London, Birmingham and Bristol, to encourage people to take action supporting the technology. The firm is also backing a petition by the climate change charity 10:10, which calls on the government to “remove the additional planning requirements” for onshore windfarms. More than 25,000 people have already signed the petition.
Guardian 12th June 2018 read more »