The energy industry’s bet on a green technology boom in British homes could be scuppered by consumer fears that fresh innovations designed to cut bills will prove too expensive. Major energy companies, rival suppliers and tech-based start-ups are all hoping to tap the emergence of new ‘green’ energy solutions, such as solar panels and electric vehicles, to create a booming market in the UK. But new research from YouGov shows that the vast majority of British homes are wary of high upfront costs, and indifferent to energy efficiency. The poll, commissioned by one of the country’s largest electricity distributors, shows that 91pc of homes have no green technology – such as solar panels, heat pump or electric vehicles – and 64pc say this is because they put off by the cost. The wariness could prove a major stumbling block for companies which are planning to launch retail offerings centred on technology such as smart boilers, solar panels, batteries and vehicle charging.
Telegraph 11th Aug 2017 read more »