If all UK homes were transformed to become zero carbon it could save more than 100 million tonnes of CO2 emissions per year, equating to 22 per cent of the country’s total carbon emissions, according to new calculations from OVO Energy. That is the message at the forefront of a new advertising campaign from the green energy supplier, as it seeks to promote its latest drive to help customers upgrade and operate their homes more efficiently in a bid to curb their climate impact. Estimating that an individual’s home accounts for more than a quarter – 26 per cent – of their carbon footprint, the aim of the advert is to “optimistically highlight what we can all do to reduce our collective carbon footprint, tackle climate change and preserve our world for future generations”, OVO said. The broadcast advert, which debuted last week, aims to highlight OVO’s new Beyond service, an upgrade to its standard home energy tariff which offers 100 per cent renewable electricity, ‘carbon neutral’ gas – 15 per cent renewable and 85 per cent offset – as well as digital tools to show householders how they are using their energy, and how they could use it more efficiently.
Business Green 23rd March 2020 read more »