After ruling the electric road for years, Tesla may be about to face serious competition. Dozens of battery electric vehicles will go on sale in the next three years, all from manufacturers with the ability to overtake the Californian start-up’s production volumes. The current crop of electric models – such as the Nissan Leaf or the BMW i3 – do not seriously rival Tesla’s offerings, mainly because their ranges are not comparable. But Jaguar’s I-pace, on sale in Europe since April, and Audi’s battery-driven e-tron, unveiled in Tesla’s Californian heartland this week, mark the opening salvo from the industry’s incumbents. The big question is whether this electric onslaught threatens Tesla, or helps it by tipping the car buying public towards battery vehicles that will expand the company’s potential market.
FT 21st Sept 2018 read more »